WMG is the latest major label to start backing out of their iTunes agreement and it certainly seems the backlash continues. But I wonder… the major labels definitely follow one another as they move into new territory (latest example is DRM free music - EMI went first), but I am not sure they follow one another when they back out of something like iTunes (as much as they don’t like it). So it makes me wonder if there is a different force at work - prep for a new direction. I don’t think that new direction is the ‘total music’ thing, but there could be more. Universal licensing for all content? We could only be so lucky.

Originally published on WordPress on October 26, 2007. Migrated to this blog on May 29, 2025.